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Research papers

Customer satisfaction management in the banking sector

The purpose of this paper is to discuss the importance of the proper management of Customer Satisfaction, in a sector, such as banking, that has seen enormous development in competition over the past few years. The paper will initially examine one or...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Patrick G. M. Standen, Stefano M. Castellani
Company: Burke, Inc.
June 15, 1992
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Citation

Standen and Castellani (1992a, June 15). Customer satisfaction management in the banking sector. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/customer-satisfaction-management-in-the-banking-sector